Except for a brief increase during the 2014 holiday season, these two key performance metrics have been dropping steadily year over year, according to Monetate's most recent global e-commerce quarterly report. The data is based on more than 7 billion online shopping experiences.
For example, conversion rates dropped from 2.51 percent in the first quarter of 2014 to 2.32 percent in the first quarter of 2015, Monetate said in a statement. Except for stronger performances from tablets among devices, and from social media traffic, conversion rates have declined overall during the last five quarters. Meanwhile, average order values dropped slightly from $125.15 in the first quarter of 2014 to $122.65 in the first quarter of 2015.
