RFID Spices Up Sales for Maille Mustard | SupplyChainBrain

RFID Spices Up Sales for Maille Mustard

October 17, 2016

The system has been tested at Maille's London location to allow patrons to use an RFID-tagged spoon to indicate the flavors of mustard they sampled and liked during their visit, Maille said. The business can then present each patron with a record of those products he or she favored, and thereby create customer engagement that lasts after that individual leaves the store.

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