Logistics Support for Trade Promotions | SupplyChainBrain

Logistics Support for Trade Promotions

Mike Marlowe, Vice President, Kane Is Able, Inc.

July 2, 2010

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Trade promotions, a marketing staple of consumer packaged goods (CPG) companies, are a big, messy management challenge. Poor coordination across functions can cripple the efficiency of the logistics team, which relies on timely receipt of accurate information to minimize warehousing, labor and freight costs. This white paper outlines how to save hundreds of thousands annually on logistics support costs for high-volume promotions.

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