Incorporating Consumer Behavior into Retail Decisions | SupplyChainBrain

Incorporating Consumer Behavior into Retail Decisions

Cynthia Coulbourne, Global Retail Portfolio Leader, IBM

March 10, 2011

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IBM has extensively studied consumer behavior patterns over the past three years, most recently with a survey of 30,000 consumers across 13 countries. Cynthia Coulbourne, global retail portfolio leader at IBM, shares the findings of this research and discusses their implications for retail supply chains. [Run Time (Min.): 10:26]

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