Walmart's New Private Fleet Initiative | SupplyChainBrain

Walmart's New Private Fleet Initiative

David Ratliff, Senior Director, IB Fleet Logistics, Walmart

March 18, 2011

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Walmart has jumped into the for-hire truck business with a decision to offer the backhaul capacity of its 11,000 private and dedicated trucks to the general marketplace. The time is right for this initiative, says Dave Ratliff, director of inbound fleet logistics, because the recent recession took out a lot of truck capacity that is not likely to return. Additionally, the program with remove trucks from the road, reduce empty miles and provide Walmart with a new revenue stream. Ratliff describes how the program works and how it is being received. [Run Time (Min.): 11:00]

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