Differentiated Logistics Services: A Growing Trend | SupplyChainBrain

Differentiated Logistics Services: A Growing Trend

Mary Collins Holcomb, Ph.D., Associate Professor, The University of Tennessee

November 11, 2011

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Professor Mary Holcomb of the University of Tennessee discusses results of the 20th Annual Study of Logistics and Transportation Trends. One key finding is that logistics companies are moving away from strategies based either on customer service or cost leadership and toward mixed strategies that attempt to provide both. [Run Time (Min.): 11:00]

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