How Coca-Cola's Store Delivery Operations Benefit from Route Optimization | SupplyChainBrain

How Coca-Cola's Store Delivery Operations Benefit from Route Optimization

Mike Jacks, Sr. Mgr.-Logistics Systems, Coca-Cola Refreshments

April 17, 2013

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When Coca-Cola Refreshments decided to centralize dispatch and route planning for its direct-to-store delivery fleet of 10,000-plus trucks, it went through a rigorous selection process and pilot program before selecting Ortec as its technology partner. Mike Jacks, senior manager of logistics for Coca-Cola Refreshments, explains how Ortec's solultions have improved operations and enhanced service to some six million Coca-Cola customers. [Run Time (Min.): 8:57]

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