Retailers Meet the Challenge of the Omni-Channel | SupplyChainBrain

Retailers Meet the Challenge of the Omni-Channel

Robert J. Bowman, SupplyChainBrain

April 2, 2014

Inthe Know Retailers Omni Ima

The omni-channel has arrived. Retailers today are pressed to satisfy customer-service demands on all fronts – brick-and-mortar stores, e-commerce ordering, direct home delivery and through various combinations of the three. In the process, they face multiple challenges, including the need to see and manage inventory at every stage of the supply chain. We hear from industry experts about how the retail sector is adapting to this brave new world – and what it takes to be a leader in it. [Run Time (Min.): 12:54]

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