Little West Forms Multiyear Partnership with Echo Global Logistics | SupplyChainBrain

Little West Forms Multiyear Partnership with Echo Global Logistics

SupplyChainBrain

June 14, 2023

Photo: iStock.com/JulyProkopiv

Photo: iStock.com/JulyProkopiv

PlantX Life’s cold-pressed juice brand, Little West, announced June 13 that it had formed a multiyear distribution partnership with the third-party logistics firm Echo Global Logistics. Through this deal, Little West will utilize Echo Global’s transportation and supply chain management services to expand its reach to more retailers and restaurants across the United States.

"PlantX continues to lay the foundation for our popular Little West brand to expand nationally," said Lorne Rapkin, PlantX’s CEO. "Securing distribution with a highly respected national 3PL firm like Echo that has valued accounts coast to coast enables us to reach previously unaddressed markets where there are customers thirsty for our products. Echo has sophisticated capabilities that let us focus on what we do best - making delicious cold-pressed, farm-fresh juices. I'm confident that Echo is the right partner to support our national expansion."

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