Whirlpool to Shift Focus from Large Appliances to Smaller Ones

Whirlpool is looking to cut costs and focus on selling blenders and coffee makers rather than the large items such as washing machines and refrigerators it is famous for, says The Wall Street Journal. 

The shift is Whirlpool’s latest effort to overhaul its more than century-old business as consumers pull back on large purchases following the upheaval of the pandemic. The company is now pinning its hopes on high-margin, small kitchen appliances, and this will change the company’s shipping profile, with higher volumes of small devices moving through its supply chain.

The company is rethinking its supply chain in other ways, by divesting its appliance business in the Europe, Middle East and North Africa region, which accounts for about 20% of revenue.