Serialization: New Reality for the Pharmaceutical Supply Chain | SupplyChainBrain

Serialization: New Reality for the Pharmaceutical Supply Chain

Bob Kennedy, VP Business Development, DMLogic

April 8, 2014

The pathway to full serialization and tracking of prescription drugs by 2023 is well under way. Bob Kennedy, vice president of DMLogic, discusses the challenges and opportunities serialization presents for the pharmaceutical supply chain. [Run Time (Min.): 10:03]

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