How Sears Holding Company Optimized Online Fulfillment | SupplyChainBrain

How Sears Holding Company Optimized Online Fulfillment

Bill Hutchinson and Jeff Starecheski, Sears Holdings

November 20, 2014

Sears Holding Company needed to improve service to online shoppers, to stay competitive with both traditional and e-commerce rivals. Chief supply chain officer Bill Hutchinson and vice president Jeff Starecheski tell how it was done. A finalist in the SupplyChainBrain/CSCMP Supply Chain Innovation Award for 2014. [Run Time (Min.): 11:43]

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