Enhancing Competitiveness with S&OP | SupplyChainBrain

Enhancing Competitiveness with S&OP

Donald H. Sheldon, President, DH Sheldon and Associates

December 12, 2011

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Competing successfully is all about providing the highest possible customer service with the least amount of resources, says Donald Sheldon. Sales and Operations Planning helps achieve that goal by bringing the best minds in a company to consensus on these two issues, he says. Sheldon also explains how S&OP helps companies manage risk. [Run Time (Min.): 9:10]

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