Technology and Managers Team for Accurate Forecasting | SupplyChainBrain

Technology and Managers Team for Accurate Forecasting

Nada R. Sanders, Lehigh University, College of Business and Economics

November 30, 2010

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More than 20 years' worth of studying and consulting with some of the world's top companies suggests that neither technology nor managerial expertise by itself will ensure forecast accuracy, says Nada R. Sanders, professor and Iacocca Chair at Lehigh University. A combination of the two is what's needed. [Run Time (Min) 6:18]

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