From S&OP to Integrated Business Planning | SupplyChainBrain

From S&OP to Integrated Business Planning

George Palmatier, Principal, Oliver Wright Americas

December 8, 2010

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Sales and operations planning has gained a lot of attention in the past few years, especially as companies have implemented ERP systems and not received all the benefits they had expected, says George Palmatier, principal with Oliver Wight Americas. Integrated business planning is not just a new label but a more mature process. [Run Time (Min.): 8:41]

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