Risk Management and Customer Segmentation at Dell | SupplyChainBrain

Risk Management and Customer Segmentation at Dell

John DÃ¢â‚¬â„¢Andrea, Director of Supply Chain Program Management, Dell Computer

April 11, 2012

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Risk Management and Customer Segmentation are two key supply-chain strategies that Dell has implemented to remain competitive in today's market environment. John D'Andrea explains the reasoning behind each strategy and the benefits that Dell has realized for itself and its customers through execution of these programs. [Run Time (Min.): 4:26]

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