Promises and Challenges of Omni-Channel Retailing | SupplyChainBrain

Promises and Challenges of Omni-Channel Retailing

Annibal Camara Sodero, Asst. Professor - Dept. of SCM, University of Arkansas

January 16, 2014

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Serving the many different channels through which today's consumers want to shop for, purchase and return products presents tremendous challenges and opportunities for retailers. Annibal Sodero, assistant professor at the Sam Walton College of Business, discusses both sides of this issue. [Run Time (Min.): 8:20]

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