Podcast | Rethinking Visibility: Keeping Tabs on Your Ocean Container, and Beyond | SupplyChainBrain

Podcast | Rethinking Visibility: Keeping Tabs on Your Ocean Container, and Beyond

Photo: iStock / Shutter2U
Photo: iStock / Shutter2U

What does shipment “visibility” really mean? Depends on where the shipment is.

In discussions about optimizing supply chain management, the word “visibility” gets tossed around a lot. And it gains even more power when it’s modified by the phrase “end-to-end.” But what does the word really mean? And what kind of visibility do shippers actually want? Turns out the answer depends on the mode of transportation that’s carrying a shipment at any given moment. The ocean leg, in particular, calls for a different kind of visibility than that which accompanies a truck, train or warehouse. On this episode, we explore the distinctions with Ilan Gluck, executive vice president and head of global trade management at Digital Matter, a maker of GPS and internet-of-things tracking devices. We’ll learn about the challenges of following a shipment across modes, and integrating the accompanying data to achieve the Holy Grail of supply chain management: true end-to-end visibility. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

Show notes:

A blog post from Digital Matter: “Shipping Container Tracking: The Difference Between Ocean Container Tracking vs Yard Container Tracking.”

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