Unilever U.S. Uses Terra Forecasting Solution

Unilever has selected Terra Technology's Demand Sensing (DS) solution to improve customer service and supply chain efficiency. Unilever anticipates decreasing forecast error more than 25 percent and reducing inventories and costs from the U.S. implementation. Rollout is expected to be complete by August 2009."In these volatile times, it is important to respond quickly to shifts in consumer preferences and control costs," says Doug Sloan, director of supply chain operations for Unilever U.S. "Improving forecast accuracy enables Unilever to produce the right product mix, decrease costs and better serve our customers."
Source: Terra Technology