Transformation in the CPG Supply Chain | SupplyChainBrain

Transformation in the CPG Supply Chain

Roddy Martin, Senior Vice President of Research, AMR Research

May 5, 2009

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The demand-driven supply chain is hardly a new concept, but today's demand-driven networks go well beyond focusing on transportation or infrastructure. In the CPG space, such networks are truly end to end, reaching from the consumer all the way back to suppliers. An interview with Roddy Martin, Senior Vice President of Research, AMR Research. [Run Time (Min:) 12:38]

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