CPG World Hasn't Caught on to Importance of Collaborative Innovation | SupplyChainBrain

CPG World Hasn't Caught on to Importance of Collaborative Innovation

October 20, 2009

Collaborative innovation -- a strategy in which manufacturers and retailers partner to create compelling consumer product and service offerings -- can help manufacturers and retailers increase their sales and profitability by 15 percent to 20 percent. However, the consumer packaged goods industry has been slower than other business sectors to adopt this practice. The issue is not lack of awareness but rather a limited ability to execute.

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