Managing Customer Expectation Every Bit as Important as CRM | SupplyChainBrain

Managing Customer Expectation Every Bit as Important as CRM

Outsourcing Journal

October 20, 2009

Customer expectation management requires businesses to identify and define customer expectations. Once set, businesses have to ensure they meet these without exception. Customer expectation management shows how customer expectations exist in every customer touch point. CEM helps businesses create repeatable processes that align a business with its customers' success.

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