Reducing the Bullwhip Effect in Manufacturing | SupplyChainBrain

Reducing the Bullwhip Effect in Manufacturing

Linda Peel, Strategic Solution Specialist, Value Chain Planning, Oracle
October 20, 2009
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A company's inability to communicate key sales intelligence, both within the organization and with external partners, can have a serious impact on the bottom line, according to Linda Peel of Oracle Corp. [Run Time (Min): 10:57]

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