Hospitals Could Use CRM Tools to Reach Out to Their Huge Populations

What U.S. business wouldn't want a customer base of 37.5 million prospects? In 2008, hospitals in the U.S. registered that many admissions -- a number that equals 12 percent of the U.S. population. Yet the hospitals in the U.S. have largely underutilized the customer relationship management tools that could exploit the data in that customer base to create significant increases in business volume and more profitable operations.

In a sluggish economy, hospitals could use a shot in the arm to attract more clients -- especially customers with the ability to adequately compensate the medical facilities.

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