In Appliances, Customers Know What They Want | SupplyChainBrain

In Appliances, Customers Know What They Want

Brian Hancock, Vice President, Supply Chain, Whirlpool Corporation

December 2, 2009

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Forget that old white washing machine and dryer. Buyers of major appliances today want quality, aesthetics and value - and branded manufacturers had better be ready to deliver, says Brian Hancock, vice president of supply chain with Whirlpool. [Run Time (Min): 10:46]

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