Still Mailing Paper Catalogs? Here's Some Tips on Making them Work for You. | SupplyChainBrain

Still Mailing Paper Catalogs? Here's Some Tips on Making them Work for You.

MultiChannel Merchant

December 22, 2009

Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog's goal: tapping customers on the shoulder and driving a sale no matter the channel. Has your team lost sight on how important this format is? Are you taking advantage of every square inch of the printed catalog?

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