CRM Projects Often Rely on Hodgepodge of Tools, and It Seldom Works

Small businesses frequently rely on a haphazard assortment of tools to manage their CRM processes, such as email, contact managers and spreadsheets. However, such methods are usually not sustainable or scalable.

"Their customer data ends up fragmented across 10 different applications and physical locations," Dmitri Eroshenko, CEO of Relenta, says.

A good CRM solution can help small businesses tremendously by reducing data fragmentation and administrative tasks, he said. Team and individual productivity will then increase.

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