The Challenge of Retail Channel Management | SupplyChainBrain

The Challenge of Retail Channel Management

Margaret Kairis, Director of Customer Supply Chain Operations, Sony Electronics

April 7, 2010

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Margaret Kairis, director of customer supply chain operations with Sony Electronics, talks about how the company has collaborated with a select group of retailers to improve in-stock levels, without causing excessive inventories. [Run Time (Min:) 7:47]

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