Who Needs Forecasting? A New Approach to Meeting Demand | SupplyChainBrain

Who Needs Forecasting? A New Approach to Meeting Demand

Carol Ptak, Partner, Demand Driven Institute

December 19, 2012

Carol Ptak Icon

Never mind the forecast -- it's always wrong anyway. Carol Ptak, partner with the Demand Driven Institute, offers an alternative means of satisfying actual customer demand. [Run Time (Min.): 9:50]

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

Five Industry Shifts Transportation Leaders Can't Ignore

With transportation and logistics operations focused on delivering products and services to specific locations, parts of the industry will always be physical in nature. But what’s now disrupting the sector more than anything are digital forces, from AI-driven automation to increasingly volatile global trade networks.

Scb Q326 Aptean Top5 Thumb

Amazon and Wiwynn Expand Factory in Texas

The expanded facility is intended to provide the hardware and capacity needed to support Amazon’s growing cloud infrastructure across the U.S.

Photo: iStock/Andrey Semenov

U.K. Airlines Say They’re Left On the Hook for ATC Outage Cost

National Air Traffic Services, a public-private company, suffered a technical issue affecting its flight processing system on the afternoon of September 8.

An airplane from British Airways at London Heathrow Airport. Photo: iStock.com/Alla Tsyganova

To Generate ROI, Supply Chain AI Investments Need Discipline

In a period of disruption and tight margins, especially in the food industry, organizations cannot afford to spend on AI experimentation without yielding results.

Image: iStock/skegbydave

Exiger Releases AI-Native Upgrade to Tech Stack

The autonomous AI development platform is designed to bring compounding and iterative agentic capabilities to supply chain, readiness, and trade management.

Image: iStock/tadamichi

Granular Product Identification Using GS1 Digital Link

Product identifiers are becoming a way to connect physical products with the operational and digital information businesses need throughout the supply chain.

Gs1 Digital Link Product Id Format Is Better

Federal Court Strikes Down Labeling of Anthropic as 'Supply Chain Risk'

U.S. District Judge Rita Lin said that Defense Secretary Pete Hegseth's decision to attach the supply chain risk label to the company was "arbitrary and capricious."

Photo: Samyukta Lakshmi / Bloomberg

Optimization Technology for Real-World Supply Chains

The pressures reshaping supply chains today — trade uncertainty, rising customer expectations, and the need for faster decisions — are not temporary. They are the new operating conditions.

W Dasa667c8

Orchestrating the Supply Chain for the Chief Operating Officer

For the chief operating officer (COO), the importance of an orchestrated supply chain cannot be overstated, particularly where speed and agility can mean the difference between strong and weak performance. Read the Spotlight from IDC based on recent research that explores the benefits of an orchestrated supply chain, as well as related challenges and obstacles.

Thumbnail Coo

Next Generation Fulfillment Centers: From 12 to 5 Steps

As supply chains face increasing pressure from labor shortages, rising customer expectations and growing SKU complexity, leading organizations are rethinking fulfillment operations to achieve greater speed, capacity and efficiency.

Knapp Thumbnail 595x841

Together AI Looks Abroad for Data-Crunching Capacity

Humain is luring away American companies hungry for data-processing capacity but facing a surge of community pushbacks on data centers being built in the U.S.

Photo: iStock.com/Nikada

Microsoft Deploys AI Agents to Identify Cuts to Supply Chain Costs

The systems simulate demand, anticipate shortages and recommend shipping routes after weighing cost, speed and carbon impact.

Photo: iStock/lcva2

Page 1 of 1068