The Role of Supply Chain Management in Smarter Commerce | SupplyChainBrain

The Role of Supply Chain Management in Smarter Commerce

Richard Douglass, Industry Director, Smarter Commerce IBM

December 6, 2012

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At IBM, smarter commerce means determining what's behind customer behavior and how manufacturers can sell better, then driving that into the supply chain side, says Richard Douglass, industry director, Smarter Commerce, IBM. [Run Time (Min.): 7:33]

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