Why the Focus on Big Data? | SupplyChainBrain

Why the Focus on Big Data?

Nada Sanders, Professor of SCM, Lehigh University
December 19, 2013

The benefit of Big Data has been shown on the customer side, but it can be utilized throughout the supply chain, says Nada Sanders, professor supply chain management and Iacocca chair at Lehigh University. [Run Time (Min.): 8:34]

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