Sensing and Shaping: New Ideas in Demand Planning | SupplyChainBrain

Sensing and Shaping: New Ideas in Demand Planning

Charles W. Chase, Jr., Chief Industry Cons., Demand Solutions, SAS Institute Inc

March 25, 2014

Time to shed old ideas about demand-planning, and embrace the concepts of demand sensing and shaping, says Charlie Chase, chief industry consultant for demand solutions with SAS Institute Inc. [Run Time (Min.): 11:17]

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