Applying Big Data Analytics Across the Supply Chain | SupplyChainBrain

Applying Big Data Analytics Across the Supply Chain

Nada Sanders, Iacocca Chair and Professor of SCM, Lehigh University
July 7, 2014

Big data analytics is no longer the province of marketing, but of the whole supply chain, says Nada Sanders, Iacocca Chair and Professor of SCM, Lehigh University. [Run Time (Min.): 8:39]

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