Demand Planning: Taking Its Rightful Place in the Supply Chain | SupplyChainBrain

Demand Planning: Taking Its Rightful Place in the Supply Chain

Chaman L. Jain, Ph.D., Professor of Economics, St. John's University

November 4, 2011

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Dr. Chaman L. Jain, professor of economics in the Tobin College of Business at St. John's University, talks about how the demand-planning function has changed in his decades of observing global supply chains. [Run Time (Min.): 11:33]

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