Aberdeen Group Launches Aberdeen Essentials

The online publication features distinct channels for professionals in multiple aspects of business, including information technology, manufacturing and supply chain, marketing, human capital management, finance, analytics and business intelligence. Marketers can contribute topical articles in their channel of choice. Later this year, they will have the opportunity to showcase their brands with targeted advertising, to generate leads from the appropriate audience, Aberdeen said. The new site builds on the CMO Essentials and TechPro Essentials sites launched by Aberdeen in late 2014. Each features a combination of insights and contributed articles from business-to-business practitioners and Aberdeen’s industry experts.

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