How P.R. Reps and Journalists Can Work Together Effectively | SupplyChainBrain

How P.R. Reps and Journalists Can Work Together Effectively

Bill Fahrenwald, Executive Director, James Street Associates, Ltd.

August 2, 2011

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It's a two-way street, says Bill Fahrenwald, executive director of James Street Associates, Ltd. He offers advice on how the two sides can cooperate and overcome challenges that stem from their differing missions. [Run Time (Min.): 11:15]

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