Supply Chain Innovation at Starbucks | SupplyChainBrain

Supply Chain Innovation at Starbucks

Peter Gibbons, Exec. V.P., Global Supply Chain Operations, Starbucks Coffee Co.

July 13, 2010

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A rapid growth rate and a difficult economy posed twin challenges for the company's supply chain. Peter Gibbons, executive vice president of global supply chain operations, talks about the steps he took to improve performance and overturn traditional practices. [Run Time (Min:) 10:10]

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