Big Data Analytics: The Supply Chain Potential | SupplyChainBrain

Big Data Analytics: The Supply Chain Potential

Raj Devarajan, VP- Enterprise Analytics, Symphony Analytics

January 23, 2014

Data from many sources outside the company, especially social media, along with powerful analytic software are giving companies insights into customer buying habits that never before were possible, says Raj Devarajan of Symphony Analytics. He discusses this and other implications that big data holds for supply chain management. [Run Time (Min.): 9:59]

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