Dissecting Demand Planning | SupplyChainBrain

Dissecting Demand Planning

Omar Campbell, Director of Marketing Operations - US and Canada, Tupperware

January 23, 2014

Tupperware's unique house-party business model presents interesting demand management challenges. Omar Campbell, director of marketing operations, talks about the importance of demand planning vs. forecasting and how Tupperware is working to improve its demand planning processes. [Run Time (Min.): 10:58]

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