GoPro Retools Supply Chain for Rapid Growth | SupplyChainBrain

GoPro Retools Supply Chain for Rapid Growth

Stephen Baumer, Chief Technology Officer, GoPro

July 20, 2011

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The release of a new product causes "explosive growth" in sales for GoPro. Chief technology officer Stephen Baumer talks about how the company implemented new supply-chain, financial and customer relationship software to help it keep pace with the surge in business. [Run Time (Min.): 10:41]

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