The Challenges of Multi-Channel Retailing | SupplyChainBrain

The Challenges of Multi-Channel Retailing

Terrie OÃ¢â‚¬â„¢Hanlon, Sr. VP & Chief Mktg. Officer, Manhattan Associates

December 11, 2009

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Today's shopper wants access to physical stores, catalogs and internet ordering sites. Retailers must figure out how to combine those channels into a coherent customer experience, says Terrie O'Hanlon, senior vice president and chief marketing officer with Manhattan Associates. [Run Time (Min:) 10:02]

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