Integrated Demand Planning at Callaway Golf | SupplyChainBrain

Integrated Demand Planning at Callaway Golf

Derek Hillier, Dir Strategic Sales Initiatives, Americas Region, Callaway Golf

November 4, 2011

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Callaway Golf Co. relies on integrated demand planning to service a market that ranges from large and small retailers to buyers who have clubs customized to meet their unique requirements. Derek Hillier, director of strategic sales initiatives for the Americas region, explans how it's all done. [Run Time (Min.): 11:17]

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