The Critical Impact of Trade Promotions on Your Supply Chain | SupplyChainBrain

The Critical Impact of Trade Promotions on Your Supply Chain

Josefin Aspegren, Marketing Director, Optilon
May 18, 2012
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It's an often overlooked area of the supply chain, with a woeful record of success. Josefin Aspergren, marketing director with Optilon, talks about the challenge of assessing the effiicacy of trade-promotion programs. [Run Time (Min.): 8:37]

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