The Human Factor in Demand Forecasting | SupplyChainBrain

The Human Factor in Demand Forecasting

Jonathon Karelse, VP Corp. Development & Strategic Planning, Wholesale Tire Dist

November 4, 2011

Jonathon Karelse Icon

Technology has allowed companies to make great strides in improving their forecast accuracy. But the human element will always be critical, says Jonathon Karelse, vice president of corporate development and strategic planning with Wholesale Tire Distributors. [Run Time (Min.): 9:22]

Related Content

Related Videos

Featured Product

Photo: iStock/Anastasiia Yanishevska

How a Leading U.S. Floral Distribution Company Reduced Warehouse Labor Costs by 45% with RFID

Recycled Tagging Fasteners: Small Changes Make a Big Impact

Mobile geolocation service for track delivery, cargo shipment and freight transportation. Logistic Import Export business (Elements of this image furnished by NASA)

Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

Franchise business e-commerce online e-marketplace or digital marketing branch expansion for growth or use technology to analyze product consumer data website management plan for sale service concept.

Moving Robots Site-to-Site

How Modern Supply Chains Win on Forecasting Precision

The organizations that succeed are the ones that treat forecasting as a strategic capability rather than a back-office function

Five Industry Shifts Transportation Leaders Can't Ignore

With transportation and logistics operations focused on delivering products and services to specific locations, parts of the industry will always be physical in nature. But what’s now disrupting the sector more than anything are digital forces, from AI-driven automation to increasingly volatile global trade networks.

Scb Q326 Aptean Top5 Thumb

Are You Paying the Latency Tax? The Hidden Costs of Disconnected Supply Chains

Did you know that supply chain organizations are quietly losing 5 cents of every single dollar just to slow decision-making? When disruption hits, the clock starts ticking. The gap between spotting a problem and doing something about it is what we call the "latency tax" - and it’s draining your bottom line.

On Demand Anaplan Tue Sep 1 2026 11a Et

Optimization Technology for Real-World Supply Chains

The pressures reshaping supply chains today — trade uncertainty, rising customer expectations, and the need for faster decisions — are not temporary. They are the new operating conditions.

W Dasa667c8

How AI Is Reshaping Supply Chain Decision-Making

AI can compress the time between seeing a problem, understanding the tradeoffs, and deciding what to do next.

Photo: iStock/cofotoisme

Microsoft Deploys AI Agents to Identify Cuts to Supply Chain Costs

The systems simulate demand, anticipate shortages and recommend shipping routes after weighing cost, speed and carbon impact.

Photo: iStock/lcva2

Fireside Chat with Gartner Expert Beth Moller: Leading at the Intersection: Building High-Performing Supply Chain Teams in the Age of AI

In today’s rapidly evolving business landscape, Chief Supply Chain Officers face a critical challenge: building leadership teams that can break through functional silos, navigate competing priorities, and align around a shared purpose.

Upcoming Webinar Gartner Supply Chain Brain Webinar Ep4 Of 4 Tue Oct 10 2026 11a Et

An AI Playbook for Companies Transforming Supply Chains

It’s important to understand that companies can have enormous amounts of information without having data that is clean, connected or useful.

Image: iStock/gremlin

Million Dollar Baby Planning Meets Supply Chain Agility: A Conversation with Julia Bedanova

SupplyChainBrain

Supply chain planning has never mattered more. As organizations navigate continued volatility, shifting customer expectations, economic uncertainty, and the rapid acceleration of AI and new technology, the ability to plan, adapt, and make smarter decisions will be a critical competitive advantage over the next 12 months.

Re Run On Demand Graphic

State of Enterprise Shipping: A Market Moving Faster Than the Model

A survey of 240 enterprise shipping organizations across six industries examined how they see, govern, and decide their shipping economics. Every respondent manages a multi-modal transportation network with substantial parcel operations. The results were clear: shipping has outgrown its operating model.

Supply Chain Brain Reveel Survey Image Final

7 Tips for Software-driven Cost Savings in Automotive Supply Chains

Cost pressure has become a defining challenge for automotive supply chains. Demand volatility, shifting trade dynamics, transportation disruptions and evolving production footprints are forcing manufacturers and suppliers to balance cost, service and resilience in increasingly complex operating environments.

Ebook Mockup 7tips Automotive Us (1)

Shift Left Planning: Why Many Plans Fail to Execute - and How to Fix It

Despite major investments in AI, real-time visibility, and faster planning tools, many supply chain organizations continue to battle constant firefighting, expediting, and poor plan adherence. Why do these challenges persist? The answer may be that speed alone isn't enough.

Gist Webinar Vert Arkieva

Page 1 of 205